KIA AUTOSERENISSIMA HAS INAUGURATED THE NEW HEADQUARTERS IN PADUA WITH A GREAT EVENT ACCOMPANIED BY HIGH LEVEL PERFORMANCES
EVENT
ARTISTIC DIRECTION
ARTISTIC PRODUCTION
KIA Autoserenissima and Bigup Eventi organized the launch event of the new dealership in Padua and they asked me to take care of the artistic direction for this important occasion.
An evening of entertainment
The concept of this event had to recall novelty, freshness, technology, and entertainment for a very varied but at the same time elegant audience.
My proposal was to employ transversal talents, from music to performance, for 360° entertainment (literally, meaning the artists were on all floors and in all directions with respect to the audience).
Create magical visual atmospheres
An elegant string quartet with innovative LED instruments, interlude entertainment with live DJ and sax, performances by energetic dance crews to introduce the institutional moments, all preceded by instrumental introductions powerfully performed by a crew of LED percussionists raised on the mezzanine of the dealership, to highlight the structure during its inauguration and immerse the public in an all-round experience.